"When did you do this": Deion Sanders' son Shilo Sanders reacts to Travis Hunter's latest NIL deal with United Airlines

Travis Hunter is one of the most exciting players in college football, and he is leveraging his talents to earn major bucks in NIL deals. Hunter starred in a campaign for United Airlines, and one of his popular Colorado teammates had something to say about it.

Buffaloes safety and Deion Sanders' son, Shilo Sanders, commented on the Instagram reel, asking:

"When did you do this 😂😂😂"

What is Travis Hunter's NIL value?

According to Business Insider, Travis Hunter's NIL value was $2.7 million as of August 2024. The collegiate football star has started his third season with a bang and looks set to earn more deals in the coming weeks.

In 2024, Hunter has signed deals with brands including but not limited to Celsius, EA Sports, Rock 'Em Socks and Leaf Trading Cards. These brands are welcome additions to his endorsement catalog, which has him sponsored by American Eagle, Cheez-It, 7-Eleven, NXTRND, Outfitters, and more.

Hunter is currently earning more money through NIL deals than some rookies drafted in the later stages of the 2023 and 2024 NFL drafts.

Will Travis Hunter go number one in the 2025 NFL draft?

Speaking of drafts, Bleacher Report has Hunter going number one in the 2025 NFL draft in its latest mock draft. The list sees him become the first wide receiver to go number one since the 1996 NFL draft when the New York Jets selected USC's Keyshawn Johnson No. 1 overall.

Bleacher Report waxed lyrical about Hunter's two-way ability, football IQ and status as college football's best all-around player. For instance, in Colorado's Week 1 matchup versus North Dakota, he played 124 snaps (defense and offense) and caught seven passes for 132 yards and three TDs while allowing just 18 yards in coverage.

As the 2024 season gets going, it's a fascinating time to be a college football fan.