#2 A short respite amidst a long frenzy
Baseball, which is the most followed sport in the US, is around 3 hours long. Same is the case with American Football where an average NFL game lasts for around 3 hours. Basketball ball games take an average of 2.5 hours. The average time taken to finish a T20 game is 3 hours.
This is slated to reduce further as newer formats such as a 100 ball format is on the cards. Cricket is a sport that fits right into the busy schedule of the average American sports fan. Furthermore, unlike many other sports, almost the entire duration of 3 hours is actual play time as relatively less time is spent on breaks and non-playing aspects.
Furthermore, a country like the US can accommodate a major region based tournament without hitting saturation. The recently concluded Vitality Blast, the premier T20 tournament in England saw 18 teams compete over 2 month period with games only on weekends for greater turnouts amidst the busy work culture.
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