4 reasons why the United States could be the next big cricketing destination

The IPL and BBL increase the sports financial potential
The IPL and BBL increase the sports financial potential

#4 Entertainment galore

There is always something happening during a cricket match
There is always something happening during a cricket match

There is always the X-factor that any sport will need in order to attract the masses. Cricket today is more than just a sport. There are several avenues that keep viewers engaged. Exciting commentary, on-field interviews, cheerleading, fan contests, and 360° camera capture are few of the multifold elements that the American population is sure to enjoy.

Akin to the craze for Bollywood in India, there is a deeply embedded love for Hollywood and artists in America and it's needless to say that big names in the film industry are sure to attract more crowds. Right from promoting the tournament to actually owning ( and sometimes controversially managing) franchises film stars have always had a big role to play in the success of IPL. Cricket with its rich history and deep coffers can prove to be a sensation in the US for its entertainment value.

Cricket as a sport offers a lot to both to players and spectators alike. However, just like every other sport in the world, cricket will have to compete on the global stage for more eyes and bigger bucks to go forward. The United States with all the glitter and shine seems a perfect launchpad to accelerate this century-old sport to international reckoning.

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Edited by Rajdeep Puri
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