#1 Cool kits and smart advertising
Big Bash's roster of sponsors is creative in its approach. It has also shied away from gambling, tobacco and alcohol sponsors. They have vivid logos and integrate themselves better to the spectacle, appealing to both kids and adults.
During the 2015-16 season, Cricket Australia and Hollywood studio Warner Brothers joined forces to promote the film Batman v Superman during the games. Again, this was organically laid out, a strategy that's a barge-pole length away from promotions of Bollywood films done in the cricket TV studios in India.
The IPL, for all its riches, has players donning kits that have garish blobs as sponsors' logos. It exemplifies nouveau riche brands, flush with venture capitalist money, but with no advertising class and design sense. The jerseys across the IPL are an assault on the eyes. Advertising when done right doesn't feel intrusive. Sample this. Why not have TAG Heuer strategic timeout instead of CEAT? Makes money, makes sense.
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