5 factors that affect the brand value of IPL teams

#4 Team's performance

The consistently performing team have more followers

The relation between an IPL team's performance in the tournament and it's brand value is a pretty straightforward one - consistently performing teams have higher brand value and vice versa.

Taking a leaf out of the football leagues across the globe, a big reason why clubs like Real Madrid, Barcelona, Man United etc have a remarkably high brand value is their consistent performance over the years. A team that is able to weave magic on the cricket field with its pyrotechnics on a consistent basis inevitably attracts more viewers, more sponsors and builds a sense of trust upon the team.

Delhi Capitals' (previously called Delhi Daredevils) brand value is marred by a number of factors out of which it's poor performance in almost all the IPL seasons is the biggest one. On the other hand teams like CSK, MI and KKR have registered awe-inspiring performances with metronomic consistency in most of the IPL seasons resulting in higher value.