5 reasons why CSK has such a mass following

#3 Vibrant Social Media

The social media presence of CSK is the most vibrant of all the other IPL teams. Their accounts on Facebook, Twitter, and Instagram posts are very engaging and innovative. Chennai Super Kings have 11.9 million followers on Facebook, 4 million followers on Twitter and 5 million on Instagram. The language used again is a blend of Tamil and English. Their social media is abuzz all through, right from covering the pre-auction retentions, auctions, ticket sales and to their practice matches.

Suresh Raina, MS Dhoni and Ravindra Jadeja signing the retention contract.for 2019 IPL

In fact, the Chennai Super Kings social media was still running when the team was defunct for 2 years. Such has been the meticulous work done by its social media team.The Twitter and Instagram handle of Chennai Super Kings players are extremely active and creative as well. The effort and intent to engage with fans genuinely is evident in their interactions.

Imran Tahir's tweet in Tamil to CSK fans