#4 Aggressive marketing and huge investment
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The success of the IPL and its huge numbers is thanks to not just the star power on the field but also the aggressive promotional campaigns prior to the tournament - an aspect the Indian Premier League scores over its other counterparts by a distance.
Be it the ‘India ka Thyohaar’ campaign of 2015, the ‘Pista..Sumakira’ anthem of last year or this season’s ‘Das Saal Aapke Naam’ tribute to the fans who have loyally followed IPL over the 10 years since its inception. The IPL’s marketing gurus always have something up their sleeves to connect with the fans and get them excited.
In the stadiums, television and on social media, every year, this cricketing carnival captures the imagination of cricket fans, young and old, for the entire two long months. Leading companies and brands thus look forward to the six-week long tournament as an avenue to reach out to their target audience by launching their own campaigns to engage with the fans.
According to various reports, the IPL is estimating advertisement revenue to the tune of Rs. 1300 crore this year.
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