#1 No fluctuations in fortunes
Popularity of Test cricket went downhill over the last decade or so, which has attributed to Day-Night Test cricket to be introduced. This is where the advertisement of Test cricket takes center-stage, which can’t be compromised by any stretch of the imagination.
A single Test match can either be an exciting cliffhanger or a dull run-fest, but a three-Test or a test series compromising of more Tests can be a blend of everything, which’s fundamental for the huckster of Test cricket.
A one-off Test fails to generate the hype and excitement, which isn’t the case for a longer Test series. The match may hold any other significance, but a cricketing reason is hard to understand in a one Test series.
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