5 reasons why the Big Bash League will miss Chris Gayle

#3 Impact on sponsors:

Gayle is one of the most marketable cricketers in the world

Chris Gayle is one of the most marketable cricketers out there with a net worth of $30 million. PepsiCo and Royal Challenge are two of his major sponsors. The public loves him and follows his activities religiously.

With 3.2 million followers on Twitter and over 6 million likes on Facebook, his massive social media presence is nothing short of remarkable. When Chris Gayle was accused of being sexist his fans rallied in support of the big Jamaican labelling it as nothing but innocent flirting.

If a cricketer boasting such a fan base decides to give a league a miss, his fans might also decide to do the same which will negatively affect the competition.

The Sponsors will miss his presence and the league will certainly lose out on a lot of interest. This will negatively impact the profits being churned out which will add to the sponsors’ woes.