#5 No fan-following means so sponsors
Bollywood and cricket are forever intertwined with the Indian middle-class society and the biggest fact that holds true for both is that only the big boys get to enjoy the slice of fortune. The sponsors are only willing to shell out their money when there is a guarantee that they will get back what they shell out in due course and understandably so.
Unfortunately, women’s cricket hardly attracts any viewers often being played out in front of empty stands while questions of a telecast is practically non-existent, even for high profile tournament or matches. Major victories hardly get a mention in print media while there is hardly any coverage on the hard life faced by the female cricketers which might prompt a few individuals to support their cause.
Also Read: Indian women cricketers set to receive equivalent allowances as men
Follow IPL Auction 2025 Live Updates, News & Biddings at Sportskeeda. Get the fastest updates on Mega-Auction and cricket news