5 things that make cricket viewers want to break their TV sets

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4. Ad Breaks

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This is not just for the TV Viewer these days. Even in stadia across India, when a wicket falls or a boundary is hit, a large business house’s advert flashes on the screen when fans would much rather prefer to watch the shot, or the delivery, as the case may be. Almost always, the replay is never shown on the screen.

For the TV viewer, it is even worse, as every small opportunity is cashed upon. If a player is injured and receiving treatment, there is an ad break. If a wicket falls, there is no room for the commentator to analyze the dismissal, there is an ad break. If an over is completed, and there is a significant event happening off the last ball, there is no chance that the viewer gets to watch it on a replay, there is an ad break. Yes, sponsorship money is essential, but to cash in while compromising on the cricket is irresponsible of the broadcaster.

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Edited by Staff Editor
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