7 Indian cricketers with the most brand value over the years

#5 Kapil Dev

Kapil Dev

One of the first great cricketers to have come from a non-traditional center, Kapil Dev was also a rare breed - a fast bowling all-rounder ; something extremely rare to unearth in India to this day. An asset to the team since his debut, the 1983 World Cup win made him a legend. A steady interest from advertisers for endorsements followed till he broke Sir Richard Hadlee's world record. Kapil Dev had raw masculine force as his USP and brands loved him for it.

Like Gavaskar before him, he also ventured into businesses as just cricketing wages were not as economically viable as they are today. Kapil's all-round ability to influence a match gave him the sheen of a savior and someone who knew what to do. He dominated the decade of the 80s as a brand, although younger players like Ravi Shastri and Mohammad Azharuddin also benefited from the windfall of endorsements and ads post 1983.

Memorable Brand Associations: Palmolive, Boost