7 Indian cricketers with the most brand value over the years

#4 Sachin Tendulkar

Sachin Tendulkar

Sachin Tendulkar remains the person who had a pan-Indian appeal and who inspired at least 3 generations of youth while carrying their burden of expectations. From being marketed as the child prodigy to the next best thing to Bradman, his career has seen many phases. His clean image was another bonus. All through this, his super-stardom has branched out and reached global proportions.

A favourite of the MNCs who were making a beeline to enter a post-liberalisation India, he was signed by all and sundry and at unheard of prices. Tendulkar's squeaky voice and cherubic face rode on his unprecedented success and astonishing rate of shredding cricketing records.

Once in a while does come a cricketer who can captivate a stadium, control the mood of the nation and empty out the traffic on Indian roads, and that is a brand value that can't be quantified.

Memorable Brand Associations: Pepsi, Mastercard, MRF, Airtel