7 Indian cricketers with the most brand value over the years

#3 Rahul Dravid

Rahul Dravid

For an extremely handsome, well-read, articulate and astute cricketer with achievements to match, Rahul Dravid was relatively under utilised by the Indian advertisers. This might be partly due to him being picky with his brand associations, and partly because there were Tendulkar and Sourav Ganguly to share the limelight and shooting arc-lights. For instance none of the cement brands thought, it'd be a good idea to the associated with 'The Wall'?

After Sunil Gavaskar, Dravid had all the qualities to write insightful books while still touring. Being too self-critical, he didn't. The stalwart had the smart, humble and dependable guy-next-door look going for him and was easily the best looking person in the Indian cricket green room from his debut to his last days. His brand value exuded qualities of being the thoughtful kind with a refined taste and it reflected in the ads featured in. He stood out by being under-stated.

Memorable Brand Associations: Hutch, Gillette, Britannia