7 Indian cricketers with the most brand value over the years

#2 Mahendra Singh Dhoni

MS Dhoni

MS Dhoni tore the established scripts apart and rode into uncharted terrains. Refreshingly unapologetic about his small-town roots, insouciant in his demeanour and wise beyond his years when thrown the challenge of leading the side, he followed, matched and even breached frontiers that only Sachin had before him. Of course, leading the Indian side's most successful phase ever (2007-2013) and a overflowing trophy cabinet helped a lot too.

He is a prime example of getting hooked to someone or something that you had no idea you wanted, until you saw what was on offer. The effortless composure of MS Dhoni was evident from his days of long brown locks and to his spiffy crew cuts ones. Constantly innovating, surprising and succeeding in doing so raised his brand value to stratospheric levels. And he does it by being genuine. A trait everyone holds dear.

Memorable Brand Associations: Pepsi, Boost, Netmeds