7 Indian cricketers with the most brand value over the years

#1 Virat Kohli

Virat Kohli

One can say, Virat Kohli has decimated his competition- both in the field and in being coveted by brands. None of his team mates, bar Dhoni are even remotely close to his brand value. He stands for everything that a more brash, outwardly confident, hungry for more India represents. His aggression is chiseled to appeal to them. The coiffed beard and the undercut is not surprisingly the most popular hairstyle in the saloons. He is the closest thing to the current zeitgeist of India.

In terms of the monies, he is going to comfortably top the charts for a few years to come and again, it is being achieved by being himself. The maturity in him has begun to show and he has branched into launching his own brands where he thinks there's a product and market lacunae (world class cricketing outfits). That's truly appreciable, for when has being a replica helped a brand?

Memorable Brand Associations : Fastrack, Wrogn, American Tourister