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Have you ever dream't of owning a billion dollar business? Most of us have actually. Next, have you ever thought about using sports as a way to get to that mark? If the answers to both these questions was a YES, then it's time to pick up the book 'Shoe Dog.' This read is a definite because it tells the story of the brand NIKE right from the start. It gives a clear path of how a B-school idea ,by the now hugely popular business magnet Phil Knight,is turned into a billion dolllar company step by step through energy, passion, determination, and of course a bit of an early investment.
Shoe dog places emphasis on building a team that is a close knit unit and a camaraderie amongst the buyers of the product. It gives you much needed but simple tips on running a business by yourself for the first time. It also helps you observe the patterns and trends in the market by looking at its share and competitors. With a large consumer market in the sports industry, it was important to tap this niche space. So, NIKE jumped into it and created history.
What are you waiting for now? I bet a 'Swoosh' on that page of your to-do lists this summer. JUST DO IT!
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