BCCI floats tender for team sponsorship, base price lowered

The Board of Control for Cricket in India (BCCI) has floated the tenders for India’s men’s, women’s, Under-19 and A teams’ official sponsorship. The BCCI’s existing contract with Sahara will end on 31 December, 2013.

BCCI has set the base price at Rs. 1.5 crore per game. When Sahara had extended their decade-long association as the team sponsor for 42 months in July 2010 at Rs 3.34 crore (Rs 33.4 million) per match, the base price had been Rs. 2.5 crore (Rs. 25 million). The BCCI has slashed its base price for each game by 40%.

“This is to ensure that more bidders show interest in buying the logo rights,” BCCI secretary Sanjay Patel told Times of India. “The board is not undervaluing any property. The base price valuation is done as per the market condition.”

This time the required net worth of each bidder is reduced to Rs. 1,000 million from the earlier Rs. 10,000 million, and BCCI also cut the performance deposit to be given to the BCCI from Rs. 45 crore to Rs. 5 crore.

The cost of tender is Rs. 2,00,000 and the last date of obtaining the tender form is December 7. The bids will be submitted and opened on the 9th of December.