IPL 2018: CSK’s five lessons for the corporate world

Shunning limelight

Some of the greatest legacy organisations in the world swear by substance over style. CSK, too, has been all about minimalism and efficiency. While they can be guilty of being labelled conservative, they certainly can’t be accused of showy, over the top celebrations.

With the owners, Fleming and Dhoni on the same page in this respect, the benchmark was set for the rest of the team. Not for them the glittering ticker-tape parades that are commonplace with many other sides.

Likewise, there aren’t any earth-shattering meltdowns - not that the team has given too many reasons for those - when the results they want elude them. It perhaps helps that the owners aren’t often seen at venues, so be it delight or despair it is tempered with a certain amount of detachment.

Even their ad campaigns have taken off from the simplest of phrases - whistle podu being a prime example of how they thrive on the simple and the organic.