#4 The very nature of the game
Indians have always been fascinated with epics. The Mahabharat and Ramayan are read by people of all religions and both became runaway successes when they were turned into TV shows. More importantly, those two epics are deeply embedded into the psyche of a vast majority of Indians.
A cricket Test match, with its timelessness, leisurely pace and the option of a middle path (the draw) might have been some of the reasons why so many people in India took to the game so enthusiastically. A tightly-contested game of cricket is often called an epic.
India did not have a competitive Test team for a long time but the popularity of the game remained high and that is probably down to the fact that in the early years, Indian fans followed the game for the unique features that the game had to offer.
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