2) Title Sponsorships
Woof! After all that number-crunching, I’m happy that you’re still here. So, what else makes money for the BCCI? A lot of arrangements. One of which is the title-sponsorship.
The PayTM Ranji Trophy? The PayTM T20 Series? The PayTM Test-Series? Sounds familiar?
PayTM (owned by One97 Communications and in part by Jack Ma’s Alibaba) have paid INR 203.28 crores to be called the title-sponsors of the BCCI for the next 4 years. Which covers 84 matches, roughly. In other words, it means approximately INR 2.5 crores for every game for the BCCI! I remember thinking what would someone, who won INR 1 Crore on Kaun Banega Crorepati do with all that money…well!
3) Official Team Sponsor
For a major part of the growing-up years of a lot of Indian kids, Indian jersey was always Sahara India. On 10 December 2013 that changed, and Star India Pvt. Ltd. bid successfully to oust Sahara India Pvt. Ltd. to become Indian Cricket team’s official sponsor.
Want to know how much it cost them? INR 203 crores for three years. The arrangement mandates that Star India pay the BCCI INR 1.92 crores for every bilateral game where the Indian team wears the Star branded uniforms and INR 6.1 crores for every ICC Tournament’s game.
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