How does the BCCI make money?

4) Kit Sponsorship

The sponsorship deals in the IPL earn the BCCI crores

Forgot that Nike Swoosh on the right chest of the Indian team’s jersey? Yes, the placement of that Swoosh (the Nike trademark tick) costs them US$ 12.13 million per year, which sums up to a whopping US$ 60.66 Million at the end of the 5-year term! Which by the way is roughly another INR 270 crores in the B.C.C.I’s pocket.

Come 2017 the BCCI aims to take that amount up to US$ 100 Million if reports are to be believed.

I’m glad you’ve still stuck around. Calculators overheating?

5) IPL Revenues

If you think I’ve conned you all this while, you’re wrong. All of the aforementioned are the amounts that the BCCI earn from Indian cricket team’s international arrangements (barring the IPL Media Rights fee as discussed in point no. 1).

So, all the ad revenues, the gate receipts from IPL and other incomes add up to roughly INR 1100 crores for the BCCI. This income is of course shared with the franchises via the common pool, but it wouldn’t take a professional accountant (some of you might want to give that a chance, given how much you’ve worked on the numbers already) to decipher that the BCCI must keep some amount out of that for itself.

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The BCCI is a global behemoth. It has its way, always. It’s that spoilt kid who owns the bat and continues batting even after being bowled on consecutive deliveries. The board is synonymous to power and prosperity. But, have you ever thought why are sponsors after Indian cricket? Irrespective of how the team performs, they want to be associated with Indian cricket. Why?

It’s because of you! Yes, you! You, who opens every cricket related link, likes every cricket related post, follows cricketers religiously, wants a hairstyle like Virat Kohli and a bat like MS Dhoni. You, who sits glued to the TV set even when India need 30 runs off 5 balls and Ishant Sharma is batting (not bowling). Come what may, cricket will interest you! You are Indian Cricket.

The advertisers know it, the broadcasters know it, the BCCI, well…let’s say it knows where all its eggs are.