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#3 Come on, bulaava aaya hai
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While Hotstar trended the 'Kanna keep calm' ads, Sony channel started the 'Come on bulaava aaya hai' ad campaign. People from all walks of life were shown dropping everything they were doing immediately and making their way back home to watch the Indian Premier League. This catchy ad was created by DDB Mudra.
The song became so popular (like every other ad campaign's) that until today, the Google results provide the download links to the song. It trended as ringtones for quite some time during the 7th season.
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Edited by Amit Mishra
