IPL 2018: 5 best ads in the history of IPL

#4 Crash the IPL screen

In the next season, IPL moved into the phase of audience interaction. With “Crash the Pepsi IPL,” Pepsi challenged consumers to make a 30 second Pepsi ad, with winning entries replacing the brand’s official ad on-air during the 8th season running from April 8 to May 24, 2015. The #LiveItAbhi and #TimeToDikhao hashtags spread like wildfire.

Crash the IPL became the largest and most successful crowdsourced advertising campaign in Indian history, with more than 2,700 ads generated across five weeks. Pepsi reached 68 million consumers and enjoyed over Rs.90 million worth of free PR.