#2 Sponsorship deal with Lux Cozi
In 2010, the Knight Riders were forced to end their sponsorship deal with undergarment manufacturers Lux Cozi. According to reports, the owner of the brand had been involved in a murder case in 2007.
The scrapping of the deal was mainly due to the reactions back in Kolkata where a senior member of the Muslim clergy had demanded fans boycott the side's homes and civil liberty groups had also voiced their dissatisfaction.
"Respecting the sentiments of Kolkata and people of Bengal, both Lux Industries and KKR have decided to put their association on hold until issues are resolved and the sensitivities of the aggrieved group are adequately addressed," the KKR team director, said.
"The association was worked upon on the basis of the fact that Lux Industries is a company doing business successfully in India and based in Kolkata for more than last 50 years. No matters concerning individuals associated with the respective organizations were envisaged as this was a purely professional tie-up."
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