'Mauka mauka' World Cup campaign: The best ads, spoofs and responses so far

This World Cup season, it's not just cricket that has caught everyone's attention. Star Sports, the official broadcast partner of ICC for the 2015 ICC World Cup, came up with a brilliant idea to set the stage for the biggest match of the World Cup group stages - India vs Pakistan. Cashing in on Pakistan's winless streak against India at the World Cup, they wrote a script for an ad.Made by the Bubblewrap Films, it wasn’t supposed to be a full fledged campaign earlier. Suresh Triveni, the director of the agency, told Asian Age, “The creatives from the in-house Star team gave us the brief for the India-Pakistan match. They had a script in hand and we (Suresh and Ketaki Guhagarkar, the producer) directed it and fleshed it out.” The ad was an instant hit, and was well received on both sides of the border. Suresh maintains that the good reaction was a result of some friendly banter along with the fact that the ad didn’t give any ‘negative vibes’.Helped by India’s surprisingly good run of form so far, the ads have now become an integral part of India’s world cup campaign. With every passing game, the banter has continued against South Africa, UAE and West Indies on screen. Suresh and co. also have alternatives in case any match doesn’t go India’s way, but they haven’t seen the light of day yet. “Hopefully we don’t need to use them,” he says.Not just the official ads, but spoofs and responses to these advertisements have flooded the social media. Fans are coming up with their own ‘responses’ to the overall banter, adding to the popularity of the ad campaign.Here’s a look at the best of all ads, spoofs and remakes of the ‘mauka mauka’ banter so far:

#1 India vs Pakistan - The original one

This is how it all started.A Pakistan fan, and 2 decades of wait to crack his box of crackers (Though obviously, he could have burst them after Pakistan won the World Cup in 1992, or as a few witty Pakistani supporters pointed out, during Sania Mirzas wedding).

The actor, Vishal Malhotra, has since portrayed the frustration quite brilliantly on screen.

#2 India vs South Africa - The banter works both ways

The second installment of Star Sports ad campaign, the joke was on India this time. Like Pakistans record against them, India had never beaten South Africa in a World Cup encounter (till then). Done in a brilliantly cheeky way, it proved to be a worthy successor of the first ad.

#3 India vs South Africa - The response (Part 1)

Made by Be YouNick, this was probably the best response video so far in the whole mauka mauka madness!

#4 India vs South Africa - The response (Part 2)

DISCLAIMER: STRONG LANGUAGE.VIEWER DISCRETION IS ADVISED.

Made by Shudh Desi Endings, this response to the original India-South Africa ad may not be liked by all categories of fans, but surely ends up being one of the most popular ones so far.

#5 India vs UAE - The banter continues

Star Sports continued their brilliant run after South Africas defeat, with the Pakistani fan (Vishal Malhotra) making a comeback andjoining hands with the South African fans.

Yeh World Cup nahi, yeh hai world vs India (Its not a World Cup, its world vs India. True that!

#6 India vs UAE - The response

This response by Be YouNick was quite hilarious, taking a dig at the challenge that UAE posed before India.

#7 India vs West Indies - Teams change, result remains the same

Teams keep falling against India in the World Cup, adding to the frustration of these 3 fans, whore now tired of watching India beat the teams they end up supporting!

#8 India vs West Indies - The response (Part 1)

With the mauka mauka mania refusing to die down, The Viral Fevers non-fiction team, TVF Recycle Bin, came up with a spoof of their own on the India-West Indies clash.

I think the original ad had great insight. It maintained that connect with Indians in a way that everyone could identify with it. Indias performance too was excellent and that has helped us all immensely. After receiving feedback, it feels like we have been rooting for the win as a country, said Arunabh Kumar, the TVF founder and CEO, about the mauka mauka campaign.

#9 India vs West Indies - The response (Part 2)

Be YouNick strikes again, with the mix of IPL! Well, to be honest, when it comes to West Indians vs Indians, probably IPL is the more likely place where the crackers can be burst.