#7 Pepsi - Change the game
These series of ads brilliantly traced the fictitious origin stories of some less than traditional, sometimes fictitious cricket moves. Pallu Scoop is probably not mentioned anywhere in the hallowed annals of cricket lore. These ads were tongue-in-cheek and still managed to show that a creative player can find inspiration to tinker with his technique in the most unlikeliest of places.
The Change the Game tagline was also used for Pepsi T20 football. It managed to get fans of both sports to intersect and find common ground. An appearance by Ranbir Kapoor upped the cool quotient as well.
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