Skechers enters cricket arena with high-performance footwear line in India

After Skechers partnered with Mumbai Indians (MI) as their official kit sponsor, the global performance brand has taken the next step in the sport as the first company to bring comfort technology to cricket footwear with the launch of its inaugural Skechers cricket collection in India.

Skechers Cricket footwear is currently promoted by rising Indian cricket stars Ishan Kishan and Yastika Bhatia. Significantly, Skechers developed and perfected the brand’s cricket collection with insight and feedback from both Ishan and Yastika as well as other elite athletes and the cricket community, ensuring that the final product is authentically designed for the needs of cricketers. This has resulted in a cricket shoe line that meets the highest standards to deliver comfort that performs on the field.

The Skechers Cricket range has been launched with full-spike and half-spike options. Skechers Cricket Elite, featuring 11 metal spikes, can be used by players seeking exceptional traction and stability, enabling them to perform with confidence and deliver powerful movements on the field. The optimal grip helps players move swiftly and effortlessly, but stay grounded when executing powerful swings.

Skechers Cricket Blade, with its seven metal spikes, is designed to provide a balanced mix of grip and agility and can aid cricketers who require quick movements and decisive actions on the field. Its design helps athletes react swiftly and perform critical maneuvers with confidence.

Speaking about the Skechers Cricket range, Ishan Kishan said:

"Skechers has truly revolutionized cricket footwear with its new line. The perfect blend of grip, lightweight structure, and unmatched comfort makes a real difference on the field. Whether I'm diving behind the stumps or sprinting between wickets, these shoes give me the support and flexibility I need.”

Yastika Bhatia added:

“As a cricketer, having the right gear is crucial for peak performance. Skechers' new cricket shoe line delivers exceptional comfort and stability, allowing me to focus on my game without any distractions. The innovative technologies and meticulous design cater perfectly to the demands of cricket.”

(The new Skechers Cricket shoe collection can be purchased in select stores and skechers.in)

(Note: This is promotional content)