Rating the various Twenty20 leagues around the world

#3 Big Bash League (Australia)

Audience connect, marketing and scheduling make BBL a resounding success

Dynamic cricket, involved audience, bullish marketing and frenzy all over, the keys of success of the Big Bash League in Australia.

Cricket Australia quickly learnt that with the advent of IPL, there was no point in holding the eroded version of the state-wise T20 tournament. They got their acts together, meticulously planned everything and now they are reaping benefits.

The time slot is critical to their success, it is the festive season in and around Christmas and New Year when holidays are on and families can afford to come out and enjoy three hours of intense cricket. The league has forged partnerships with brands like Warner Brothers, a massive achievement considering their target audiences are the youth and the school going kids.

These initiatives have all contributed and in the 5 years since its inception, the BBL has established a brand for himself.