How Sachin Tendulkar's farewell series may be the costliest Test series in history

Alvida Sachin series will be the costliest Test series in the history

Sachin’s farewell series will be shown live on Star Cricket in Hindi and on Star Sports, Star Cricket HD in English. And on other platforms, starsports.com will live stream Alvida Series online and All India Radio will air running commentary.

Public broadcaster Prasar Bharti’s CEO Jawahar Sircar has also tweeted that ”We will see if we can negotiate” with Star-BCCI’ to air Sachin’s last match on DD National so that terrestrial TV viewers can also watch the legend playing last time.

Official broadcaster Star Sports Network has already rolled out a campaign ‘Itihaas Bante Dekhiye’ (witness history being made) with a special online campaign for Twitter, where fans are asked to tweet their wishes with #sachinsachin, and they can also call 505782717 to cheer the little champion.

As for programming, Star Sports Network will show 4 special series on Tendulkar: ‘Master Blaster’, ‘Sachiiiiin….Sachin’, ‘Sachin’s Best’ and ‘The Sachin Years’ during this fortnight.

Sachin Tendulkar‘s farewell Test series could fetch big ad revenues for the sportscaster, STAR Sports. There is a book titled ‘If cricket is a religion then Sachin is God’ and for the business side of cricket, this has been proved correct for 24 years and is being proved right once again in Sachin’s last series.

For many of us Sachin has been the last link to our childhood and advertisers know it very well.

It looks like advertisers won’t mind paying up to Rs 3 lakh per 10-second slot on the match. Media planners peg the ad rates for the last match, to be held at Tendulkar’s home ground in Wankhede Stadium, Mumbai, at Rs 3-3.5 lakh, while that at Kolkata’s Eden Gardens is estimated at Rs 2.5-3 lakh.

Usually, a 10-second slot in a Test match played at home goes for anything between Rs 40,000 and 60,000, depending on who is India’s opponent.

In a Test match, there are 3000 second slots which can be sold in a day during the playing hours of the match. If one takes an average rate of Rs 2.5 lakh for a 10-second slot, the two matches stand to make between Rs 70 crore and Rs 75 crore for the two matches.

This series may turn out to be one of the costliest ever played India. Star India has struck gold in this case as it holds the title sponsorship rights to the series and it acquired the rights at the base price set by the Board for Cricket Control in India (BCCI) at Rs 2 crore per match.

For the broadcast rights, Star India pays the BCCI Rs 38 crore for a single match.

Courtesy : Advertisement estimates are on based on a report published on afaqs.com. You can read original report here: Sachin’s last test means big bucks for STAR Sports.