#7 Lyca Kovai Kings
Local flavour: 4
Originality: 4
Creativity: 3
Recall value: 6
Catchiness: 6
Abbreviation: LKK; Total score: 23/50
The Coimbatore franchise decided to use it’s modern and much more catchy title ‘Kovai’ in the name, and it does add a nice ring to it. However, the fact that they took the easy option of naming the team ‘Kings’ brings the score down. Not only are there bigger ‘Kings’ in India, there is also an NBA team called the Sacramento Kings.
The team is owned by Lyca Productions Private Limited, and they lose points by including the brand name in the title. In the end, it felt like they could have done much better while naming the team.
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