"Her fanbase and simps gonna buy them anyways" - Fans react as claims of Pokimane's cookies being "rebranded" go viral on X

Twitch sensation Imane "Pokimane" took the internet by storm after announcing a new food company called Myna Snacks. As described by the Moroccan-Canadian personality, Myna Snacks features a collection of mini cookies made from "real, non-GMO ingredients." She also claimed that the snack was fortified with Vitamin D.

In an announcement post on X (formerly Twitter), the 27-year-old wrote:

"It's finally here! Introducing my new company: Myna Snacks! I could never find the perfect healthy snack that tasted good, so I made one for us! The Midnight Mini Cookies are made with real, non-GMO ingredients plus added Vitamin D."

While numerous fans were thrilled to see Pokimane enter the food industry, some netizens claimed that her product was a "rebrand" of an already-available snack. X user @FearedBuck compared Myna Snacks to Toatzy Midnight Mini Cookie, writing:

"Pokimane's new product is apparently just a rebranded 'Toatzy Midnight Mini Cookie,' which she sells for three times the price. The only difference between the cookies is vitamin D3. $28 vs $9.99 for 400g. Scam?"

The post has received significant traction on the Elon Musk-owned platform, with one community member saying:

"Oh, YK (you know), her fanbase and simps are gonna buy them anyways."

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"This is how most influencer-owned product brands work" - Fans comment on claims of Pokimane's food product being a "rebrand"

A netizen's comment mentioned above (Image via @FearedBuck/X)

As mentioned earlier, numerous fans have shared their thoughts on user @FearedBuck's aforementioned post about Pokimane. One viewer commented on the price of Myna Snacks, writing:

One fan commented on the Myna Snacks' cost (Image via @FearedBuck/X)

Another user claimed that the $28 price included four packs of the food product instead of just one:

User @jseppa13 claimed that the $28 cost was for four packs of cookies, not one (Image via @FearedBuck/X)

X user @MADkurious cited the examples of Jimmy "MrBeast," Logan Paul, and Olajide "JJ," popularly known as "KSI," to explain how most influencer-owned brands work. They said:

"This is how most influencer-owned product brands work. Pokimane isn't baking the cookies any more than MrBeast is making the burgers or Logan Paul and KSI are making Prime."

An X user's comment, in which they discussed influencer-owned brands and how they work (Image via @FearedBuck/X)

Another community member stated that the Twitch streamer's product was not a "scam":

Netizens chime in on the Twitch streamer's food product (Image via @FearedBuck/X)

Drama Alert also shared the update, writing:

Here are some more fan reactions:

Some additional reactions from the social media platform (Image via Drama Alert/X)

Pokimane is a renowned Twitch personality, boasting over nine million followers on her channel. She co-founded the popular streamer organization OfflineTV (OTV) in 2017 with William "Scarra," Chris Chen, and BasedYoona.