“PRIME has done very well” - KSI seemingly hints his venture with Logan Paul is worth "way beyond" $1 billion

YouTube star JJ "KSI" is known for his versatility and is an allrounder when it comes to delving into various types of projects. Aside from his content creation, the YouTuber is a rapper, boxer, and, since 2022, a successful businessman courtesy of his and Logan Paul's drink brand called PRIME Hydration.

Recently, JJ appeared on YouTuber Callum "Calfreezy" Airey's channel, where he reacted to a surprising prediction he made a year ago about the valuation of the drinks brand. The Sidemen member had said that he hoped to see PRIME be worth at least $1 billion. As things stand, it appears that they have indeed hit that target. JJ said:

"PRIME has done very well."

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Watch: KSI's prediction a year ago on how much PRIME would be worth

Last year, KSI was featured in a video by Calfreezy. The video focused on a group of creators being interviewed and reflecting on their predictions made a year earlier. During his appearance, JJ said he hoped PRIME Hydration could hit the one-billion mark. He was asked:

"How much do you think PRIME will be worth in a years time?"

KSI responded by stating that he hopes his and Logan's company can hit the billion mark:

"I'd say over a billion (dollars)...which is pretty nuts for a drink company that only appeared about two years. Well it will be three this time next year."

(Timestamp: 07:15)

KSI reacted to this clip in Calfreezy's latest video, leaving him rather amused. The YouTuber disclosed that their company has indeed crossed the line as far as the billion-dollar valuation is concerned. He said:

"(Laughs) Yeah, PRIME has done very well. Wow $1 Billion back then, I was there like, 'Yo! Hopefully, we can reach that.' Mad thing! (When asked if PRIME has hit its target) Yeah, yeah, yeah. Way beyond that."

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PRIME has not only increased its value but has also succeeded in securing partnerships with some of the most prominent figures from both the athletic and influencer realms. In early April, the company welcomed YouTube streamer Darren "IShowSpeed" as an ambassador/Prime Creator.

On April 18, notable NFL figure Tyreek Hill signed with the company. Other NFL stars like Patrick Mahomes had also joined the roster earlier this year.