"We're going to produce first, talk later" - FaZe Banks claims FaZe Clan will "get back" to its former glory under new ownership

Richard Bengston, popularly known as "FaZe Banks" has spoken out about the future of FaZe Clan under new ownership. For those unaware, GameSquare, an international digital media and entertainment company, is acquiring the esports organization. FaZe Banks will take over as CEO as a result. On October 24, 2023, prominent esports personality Jake Lucky shared an excerpt from an interview, in which FaZe Banks claimed that FaZe Clan would "get back" to its former glory.

He said:

"'I'm confident that with Tommy, Apex, and me back in charge of the brank, FaZe Clan will get back to where it was in its peak years,' stated Richard "FaZe Banks" Bengston, who will take on the CEO role of FaZe Clan after the transaction closes."

The 32-year-old continued further, adding:

"'We grew up on the internet and understand this brand better than anyone ever could. We are grateful to have found a partner in GameSquare who sees that value in us and can help execute our vision. We're going to produce first, talk later."

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"Instead of trying to cling to the past they should be looking to forge a new one" - Fans react to FaZe Banks' plans for the future of FaZe Clan

Jake Lucky's tweet has elicited hundreds of reactions, with one fan claiming that FaZe Banks' proposal is feasible "without a doubt":

X user @Cruisnn was pretty confident with FaZe Banks' proposal (Image via @JakeSucky/X)

However, another netizen believes FaZe Clan's brand has suffered "a lot of damage":

Online community on X chiming in on FaZe Banks' proposal 1/3 (Image via @JakeSucky/X)

According to X user @carlhancock, the organization should forge a new identity instead of "clinging" to the past. They added:

"What does that even mean? Instead of trying to cling to the past, they should be looking to forge a new one. What they seem to think they know may have worked eight to ten years ago, but times change. Your audience grows up and ages out. Or at least the smart ones do. And esports is a different landscape."

Online community on X chiming in on FaZe Banks' proposal 2/3 (Image via @JakeSucky/X)

Meanwhile, one community member wonders if there might be a conflict of interest given that GameSquare is backed by Jerry Jones, who is also a co-owner of rival esports organization Complexity Gaming:

Online community on X chiming in on FaZe Banks' proposal 3/3 (Image via @JakeSucky/X)

Here are some more reactions:

Some more notable comments (Image via @JakeSucky/X)

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FaZe Banks' recent tweet (Image via X)

On October 23, 2023, FaZe Banks took to his official X account to announce that GameSquare's acquisition of FaZe Clan would be completed within the next 60-90 days. He also stated that his plans for the organization "won't ultimately come to fruition" until the deal is finalized.