Ubisoft stocks hike following Assassin's Creed Shadows launch

Now that Assassin's Creed Shadows is out, garnering a mostly positive reception, Ubisoft's stock has seen an upward surge. This could be a big deal since the company had reportedly been banking on the success of the latest entry in the beloved stealth-action franchise.

The French company hadn't been doing too well in terms of game production and profits. That, coupled with the past controversy surrounding the Assassin's Creed game, makes the stock surge an unexpected outcome.

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Assassin's Creed Shadows' successful launch could be a shot in the arm for Ubisoft

Despite eager fan anticipation, Shadows has been the subject of controversy lately (Image via Ubisoft)

The past few years have been tumultuous for Ubisoft. From projects being in development hell (like Beyond Good & Evil), to underwhelming sales of titles like Skull and Bones, and even game shutdowns (such as that of XDefiant), it has been a rocky road. Investors have also expressed concerns over alleged internal mismanagement and failure to keep up with market trends.

To top that, their share prices have been declining, especially towards the end of last year and the beginning of this year. However, the success of Assassin's Creed Shadows could help buck this trend and might even put them back on track.

The game has attracted controversy from some corners for featuring the African samurai Yasuke and LGBTQ+ content.

Looking at the London Stock Exchange website page for the company, the stocks surged slightly following the game's launch across all platforms on March 20, 2025. Prior to that, there was an encouraging rise in February as well, not long after the final previews by various publications had come out with mostly praise for the game.

As of writing, the stocks post-Shadows launch seem to follow an upwards trend (Image via London Stock Exchange)

Ubisoft was reportedly preparing to brace for a backlash following the game's launch, keeping an eye out for any harassment campaigns against their employees involved with the game. The game also had a couple of delays, worrying fans further.

For now, there are positive reviews across the board. With the teams' efforts seemingly paying off, we might see a more focused approach to games and management for future projects.

Assassin's Creed Shadows is available on PC, PS5 and Xbox Series X|S platforms.