"You have hit the nail on the head”: Players call out EA for making Apex Legends a "cash cow"

Apex Legends subreddit moderator post gains community attention (Image via EA)
Apex Legends subreddit moderator post gains community attention (Image via EA)

A recent moderator post on the Apex Legends subreddit urged players to remain respectful while commenting about the upcoming Battle Pass (BP) changes for Season 22. The r/apexlegends subreddit's moderator team requested players to utilize their respective platforms to voice their concerns while avoiding profanity and slanders. Reddit user u/immigrantsmurfo replied to a comment that underlined the existing cosmetics issue in the game and said:

“You have hit the nail on the head with that. I would also like to add that for all the money they've made, which if the reports are true, is an absolute metric **** tonne of money to make, and the game is still a mess. I've just played a game now and my internet is fine, the game just was not smooth at all. And it's always been like this."
"The least they could do is actually fix the damn thing. Don't get me wrong I think these anti-consumer practices are disgusting and should be called out it's not even like the game has ever been in a good state.”
Apex Legends players concerned with upcoming BP changes (Image via Reddit)
Apex Legends players concerned with upcoming BP changes (Image via Reddit)

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This reaction fits the problems u/Dull-Caterpillar3153 highlighted in their comment that discussed the downfall of Apex Legends’ "cash cow" status.

Comment byu/Carlboison from discussion inapexlegends

Also Read: Should you buy the Season 22 Battle Pass?

EA’s popular battle royale title already features some costly cosmetics with degraded quality. The monetization issue became clearer with the arrival of Heirloom recolors and a brand new currency, Exotic Shards, which is required to buy exclusive skins.

Apex community members discuss EA's negligence to the game (Image via Reddit)
Apex community members discuss EA's negligence to the game (Image via Reddit)

Another player, u/Piccoroz, cited that the recent announcements rarely showcased any changes aimed at improving the gameplay experience. While the official blog stated the changes were being made to create more accessibility to cosmetics, the double Battle Passes and removal of Apex Coins from the equation infuriated the community.

Also Read: ImperialHal says Apex is 'dying'

Player highlights BP rework and its shortcomings (Image via Reddit)
Player highlights BP rework and its shortcomings (Image via Reddit)

Another user, u/TomWales, pointed out that the Apex Legends BP needed a rework. Currently, the cost and an increase in levels make the grind harder, taking the change in the wrong direction. Removal of filler items is a great way to increase the cosmetics collection but making the in-game currencies redundant can potentially land a fatal blow.

You might be interested in: Is there a Bangalore meta in Season 21?

Apex players comment on the downfall of EA's battle royale (Image via Reddit)
Apex players comment on the downfall of EA's battle royale (Image via Reddit)

Redditor u/Deceptiveideas utilized the example of Battlefront 2 and stated a quick solution that might be worth trying. They suggested that the player base stop playing the game and making purchases to raise the alarm on the publisher’s side. This could quickly put the changes under a microscope and cause the devs to roll back and make the necessary adjustments.


Apex Legends community demands devs to call off upcoming Battle Pass changes

The community holds a lot of power regarding updates for online multiplayer titles like Apex Legends. However, community reviews must be moderated and put forth constructively for the people in charge to take note.

Usage of profanity and slander can leave a negative impact while raising concerns against upcoming changes. Bringing up logical arguments and solutions to the devs is the best way to deal with unsatisfactory changes, thus standing a chance to create a fair gameplay experience.


Fans and enthusiasts can keep an eye out for the official X page of Apex Legends for more announcements.

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Edited by Adarsh J Kumar
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