A long and tricky track
Even though F1 now has an Indian addition to its calendar, Formula One is still far from becoming a sport of choice here. 2 races down, both won by Vettel, India’s only connection to the sport remains in the form of Force India Team Principle Vijay Mallya. Mr. Mallya is a revered businessman, but his recent lows with his airlines business have had an adverse effect on his standing.
In a country obsessed with cricket, even bigger sports like football find it hard to find a foothold. Formula One, with its technicalities and jargon is condemned to remain a sport for the few, unless the public can take unprecedented interest in motorsports and pull themselves up for the challenge.
The impression of being a rich sport will always work against it, and there is not much that the FIA can do about it. Anyway, Jet Black parties are invitation only.