Michael Schumacher signs new multi-million euro cap sponsor deal

Schumacher during his Mercedes stint

Formula One legend and 7 time World Champion Michael Schumacher may have retired from racing but his magic and charisma still keep him as one of the most prominent figures around the world. This has put him on top of a lucrative sponsorship deal with German investment company Deutsche Vermogensberatung.

Fans who have seen any of Michael’s interviews during the race weekend would have probably seen this company’s name or acronym DVAG on the front of his cap. Be it his years at Ferrari or his most recent team Mercedes, this was one of the most prominent endorsements seen in the F1 Paddock.

Bild newspaper has reported that Schumacher has signed a new seven year deal worth a very hefty 21 million euros which translates to about 3 Million a year. Schumi, as he is popularly called, has been along with this brand since 1996 and ever since his popularity has only risen as one of the greatest racer’s of all time.