Lewis Hamilton flaunts Dior collaboration sneakers on social media

Star F1 driver Lewis Hamilton flaunted his highly-anticipated Dior collaboration sneakers on social media following the recent announcement of his partnership with the luxury French fashion house. Hamilton was announced as a Dior House ambassador and guest designer after the British Grand Prix.

The F1 fashion icon will collaborate with his long-time friend Kim Jones, the brand's men's creative director, to release a lifestyle capsule collection. The new collection, guest-designed by the seven-time world champion, is inspired by his fast-paced world of Formula 1, blending couture and functionality.

The Dior x Lewis Hamilton collection includes sweaters, snow jackets, sneakers, and accessories. The 'Snow Sneaker' design seems to be inspired by mountain boots, while the 'B44 Blade LH' sneaker is a nod to his iconic number in Formula 1. Hamilton shared pictures of the sneaker and his collection on his Instagram Stories.

Instagram/@lewishamilton

Take a look at the sneaker collection featured in the Dior x Lewis Hamilton release:

Here is a look at the jackets in the Dior collection:

The collection is expected to be launched at Dior boutiques and on Dior.com on October 17.

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Lewis Hamilton on his collaboration with Dior

Lewis Hamilton opened up about his new collaboration with Dior and Kim Jones in a press release, describing the opportunity as a dream come true. Hamilton added that his values and ideas align with Jones, bringing to life a collection that merges their experiences.

Hamilton said (via the Hollywood Reporter):

"Working with Kim and the talented team at Dior has been a dream, and I was honored when Kim asked if I’d like to do this with him. Our values and ideas are aligned, making it easy to bring to life a creative collection infused with our shared experiences."

Kim Jones, the men's creative director, echoed similar thoughts, adding that the collection reflects Hamilton's sporting side. He said:

"We share a love of nature, a desire to celebrate Africa and an interest in the artisanal processes and techniques that unite craftspeople in Africa with the savoir-faire of the Dior ateliers. Added to that, this collection also reflects Lewis’ sporting side, his virtuosity and our functionality."

Apart from his new collaboration with Dior, Hamilton will be forging a new alliance on the track, joining forces with Ferrari for 2025 and beyond. The veteran Mercedes driver recently returned to the top step of the podium at his home race in Silverstone.

Lewis Hamilton clinched his record 200th F1 podium result in the Hungarian GP. With one race remaining before the summer break, Hamilton occupies sixth place in the driver's standings, two spots ahead of his Mercedes teammate George Russell.