“Trust Haas to even bottle a logo”: American team’s new logo leaves F1 fans unimpressed

The Haas F1 team recently changed its logo and entire branding after signing a major sponsorship deal with MoneyGram. The team's social media department also updated its profile picture on the American outfit's official Twitter handle. After the team cut ties with Uralkali following the Russian invasion and then terminated Nikita Mazepin's contract, Haas was left without a major sponsor throughout the 2022 F1 season.

The team, however, has now successfully made a deal with MoneyGram as its title sponsor. Hence, it will now officially be known as the 'MoneyGram Haas F1 team' in the paddock, similar to how Red Bull is officially called 'Oracle Red Bull Racing' since its title sponsorship with Oracle.

Since Haas is one of the most struggling teams in the F1 paddock, both in financial and performance terms, this new sponsorship with a new company should bode well for it. MoneyGram is an American cross-border P2P payment and money transfer company. Hence, this new partnership is looking quite good for the team since it is also based in America.

Along with the announcement of the deal, new details regarding the sponsorship contract have also been revealed. According to RacingNews365, Haas will receive around $20 million per season from MoneyGram over the next three years. This tells us that the partnership will be tested for three years and if the team can drastically improve, the sponsorship will renew and continue. Regardless, this financial aid from MoneyGram will be extremely helpful for the team in the future.

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F1 fans react to Haas' new logo and sponsorship with MoneyGram

As with most changes that take place in the sport, Haas' new title sponsor and logo have also split the entire F1 fanbase. Some were not at all impressed by the overall design of the logo, while others loved it. The American team has also come under scrutiny from fans due to its poor performances in F1.

Several F1 fans commented on how the team didn't put in any effort to make the logo more unique and creative. Some even dragged other matters into the comment section regarding how Mick Schumacher was unable to perform well for the team.

F1 fans also humorously tweeted pictures of different F1 drivers with confused expressions, conveying how confusing and weird the new logo looks.

Some fans, however, liked the team's new logo and tweeted positive comments about it. They also hoped that the team will do better with a strong title sponsor. The well-wishers also talked about how the team should also try to design a black livery that might go well with the new logo.

Overall, most F1 fans didn't like the new logo created by the team with its new sponsor, MoneyGram. The design won't matter much, however, if the team starts to perform well in the future with the help of good financial support from the new sponsor.