#5 Cristiano Ronaldo – Real Madrid – £8.50m decrease
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Cristiano Ronaldo described 2016 as the best year of his career, which is quite the feat for the multiple Champions League, La Liga and Premier League winning superstar. The past year has seen Ronaldo lift Euro 2016 with Portugal, the UEFA Champions League and Club World Cup with Real Madrid and also win the Ballon d’Or, being crowned the FIFA BEST Men’s Player of 2016 as well.
The only explanation for Ronaldo’s decrease in transfer value is perhaps his age – he will turn 32 in February. Despite a ton of criticism in the 2016/17 season, Ronaldo has been involved in 24 goals (18 goals, 6 assists) in 23 appearances for Real Madrid this season – although there seems to be a reduction in his effectiveness for teammates the past couple of months.
Ronaldo is still the 2nd most valuable player in the world though, tied with Neymar. And with his personal ‘brand’ having doubled in value in the last two years according to a study by Portuguese market research centre IPAM, Ronaldo should be fine, despite a 9.1% decrease in transfer value.
Jan 2016 value: £93.5 million
Jan 2017 value: £85 million
