#3 Competitive marketing
A significant improvement has been the excellent marketing pursued by the Bundesliga this season. This is especially noticeable in India and other Asian countries where the quality of advertisement, regularity of programs, and telecast quality has grown remarkably in the last few years.
Many football fans argue that the Premier League is the best in the world not just because of its intensity, but also because of the efforts made to market it as 'the best league in the world'.
The Bundesliga's media team has taken a leaf out of England's book, and has made a great effort to connect better with the fans. And with the competitiveness that we see this year, it's sure to pay dividends.
The Bundesliga is no more a monopoly, it has evolved into one of the most talented and exciting leagues in the world. The Premier League and LaLiga may possess a larger fan-base, but with the progress Germany's top-flight is currently making, they're sure to have a real competition on their hands.