5 club and sponsor relationships you may not know about

#2 Bayern Munich – Procter & Gamble

P&G’s association with Bayern has not caught the eye (Image Courtesy: Palco23)

Procter & Gamble, very much like Bayern Munich, is a behemoth that is amongst the leaders in the space it operates in. Their association makes for great reading since both are historically rich organisations, have been the best in the business for a long time and continue to dominate proceedings in the industry.

However, what does not make for great reading is the presence of another multi-national organisation that has identified the right way to be associated with the club and is ensuring that they maximise on the association to the fullest.

Deutsche Telecom have been the entity that has been associated with Bayern Munich since the beginning of the 2002-03 season and given their long standing relationship which is expected to continue until the end of the 2022-23 season, it is very unlikely that any other brand will manage to beat them to being associated with Bayern.

P&G began their relationship with the Bavarian giants in 2016 and their contract is set to run until the end of the 2018-19 season and for the company to really reap rewards of the association they will have to alter their positioning when it comes to being associated with Bayern.