#4 Barcelona – Intel
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When Intel decided to enter into an association with Barcelona back in 2013, it was believed to be a match made in heavens. Intel’s reputation and resources coupled with Barcelona’s fame and talent was believed to benefit both the parties, Intel with an improved global audience to reach out to and Barcelona financially.
While Barcelona have largely enjoyed the paycheck from the deal and have used it well to invest in the squad, the same could not be said about the US Multi-national company and it could be their own fault that they have not been able to capitalise on it.
In true Intel fashion, they have decided to put their logo “inside” the jersey of the Catalan clubs and that has been the primary reason why they have not garnered the requisite response from the footballing fraternity since the players are under no obligation to endorse the brand during games. The deal is set to expire at the end of the 2017-18 season and if the response thus far is anything to go by, either Intel needs to end the relationship after the current term or find a better way to portray their association with the club.
