#5 Real Madrid – Microsoft
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Barcelona’s great adversaries Real Madrid are amongst the richest clubs in the world. With a total revenue of £463.8 Million in 2016, the club ranks third in terms of revenues behind only Manchester United and Barcelona. A major portion of their aforementioned revenue is derived from their corporate sponsorships with the likes of Emirates, Audi, EA Sports and Adidas involved.
In late 2014, the Madrid giants entered into an arrangement with Microsoft. The primary agenda of the association was to bring the fans closer to the club using Microsoft’s expertise in cutting edge technology. Given that both the mentioned parties are amongst the leaders in their segment and this was a unique association that also brought in the fans in the picture, it garnered a lot of eyeballs initially.
However, with nothing much to show for the association until very recently, the euphoria around the association seemed to have died down. It is only in April 2017 that the fruits of the partnership are beginning to take shape with Microsoft recently revealing an interactive audio guide for the tour of the club’s legendary Bernabeu stadium.
Technology has a lot of potential in the game and Microsoft will be keen to explore all the avenues possible while they remain a partner of the Madrid club.
