1.Keegans' Newcastle 96/97
The greatest, most exciting team to have not won the PL trophy is Kevin Keegan's Newcastle team of 96/97. Newcastle's gung-ho approach throughout the 96/97 season, like so many others teams in this bracket, remains the main reason for their ultimate failure to land to the league title.
A 12 point lead was thrown away by Keegan's team giving Ferguson's United a chance to steal the trophy away from the Magpies. Newcastle's failings like many others on this list also stem from some terrible away form and the inability to grind out results on the road, during crunch periods of the season.
Boasting the likes of Ginola, Lee, Les Ferdinand and Asprilla Newcastle were moulded into a powerful, energetic side capable of destroying their opposition, under Keegan, who gave the players license to express themselves.
Lacking title-winning credentials, Newcastle still challenged the eventual champions right down to the wire. A flamboyant side with two attacking wingers and a mindset to push the envelope, Keegan's Newcastle will always be remembered as the most exciting team to have not won the prize.