5 instances that proved Manchester United are the kings of marketing

Manchester United Wayne Rooney
Wayne Rooney in the trailer for X-Men Apocalypse

2) When Deadpool dropped in on the United squad

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One of the most popular and well-acclaimed superhero movies of recent times, Deadpool took the world by storm at the start of 2016. Wit, Sarcasm, and a panache for the dramatic made Deadpool soar to the top of the box office collections right after its release. Also a 20th Century Fox production, Deadpool too teamed up with United prior to the release of the movie, starring in a trailer alongside David de Gea, Juan Mata, Bastian Schweinsteiger, Ander Herrera, Wayne Rooney and Chris Smalling.

The video shows a tense finish to a penalty shootout where Deadpool successfully converts the deciding spot kick to give his team Victory. Joy and elation post the decider is short lived however, as Deadpool is jolted back to reality from his dream.

Another marketing master-class by United, the video received a huge number of views on YouTube. The Ryan Reynold’s starrer became one of the highest movies of 2016, and a minor but not insignificant part of the popularity of this film is owed to Manchester United, thanks to their endorsement.

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