4) The mega sponsorship deal with Adidas
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United have not been the all-conquering force of the yesteryears in recent times but that did not stop Adidas splashing the cash on them in a massive sponsorship deal. In 2014, when Louis van Gaal took over after a disastrous spell under David Moyes, many were questioning whether United had lost way too much ground in those seven months. It was prophesied that the club would take years to rebuild themselves after much of what Sir Alex Ferguson had done was undone under Moyes.
However, Adidas’ emergence as United’s kit sponsor came completely out of the blue and shocked the footballing world with the sheer amount of money that the agreement would entitle United to. A ten-year deal worth £750 million is one of the highest in the world, and it once again proved that despite failing on the pitch, United were a proven money-spinning machine, and a reasonable investment almost guaranteed to deliver profits.
