#3 Commercial considerations
Zlatan Ibrahimovic’s name featured on the 2nd most widely sold jersey in all of the Premier League last season. Trumped only by Paul Pogba on the list, the tall stocky Swede is a PR dream. Ibrahimovic is one of the most popular football players in the entire world.
Over to Nike, one of the world’s largest suppliers of sports equipment. “Nike’s ‘Dare to Zlatan’ campaign celebrates the fearless attitude of one of the world’s most iconic players and in doing so, inspires the next generation of young footballers to play without restraint,” they were quoted saying back in March 2014.
Edited by Arvind Sriram