#3 - Importance of goals and assists
Messi might have more goals and assists than Ronaldo but what we need to look at is how important they were. Scoring and assisting is important but how much percentage of it was crucial.
Neymar and Suarez were there with Messi while for Ronaldo he only had Gareth Bale. Benzema was not up to his best last season and Ronaldo had to take up the additional responsibility.
Even at Portugal, Ronaldo was there when his team needed him the most. His two goals in the group stage set them rolling and then he played a brilliant role in guiding the team forward.
Some important contributions:
1) Ronaldo's hat-trick against Wolfsburg was the reason Real made it to the next level.
2) Two goals and an assist against Hungary when Portugal were on the verge of elimination
3) A Goal and assist in the semi-final against Wales.